

Trace Minerals
is a well-established American nutritional supplement brand with
a heritage of over 50 years in mineral science and wellness.
The company is best known for its focus on trace minerals and ionic mineral complexes that help support hydration, energy, metabolic balance, and overall health. At the core of the brand’s product line is its unique ConcenTrace® trace mineral complex, a proprietary formulation derived from naturally occurring minerals found in Utah’s Great Salt Lake — a source rich in more than 70 essential minerals and electrolytes.
The company is best known for its focus on trace minerals and ionic mineral complexes that help support hydration, energy, metabolic balance, and overall health. At the core of the brand’s product line is its unique ConcenTrace® trace mineral complex, a proprietary formulation derived from naturally occurring minerals found in Utah’s Great Salt Lake — a source rich in more than 70 essential minerals and electrolytes.
Originally founded in the early 1970s, Trace Minerals transformed from a small distributor to a leading manufacturer of mineral-based nutritional supplements, especially after the company was acquired in 1999 by long-time employees who helped accelerate its growth and product development. Over the decades, Trace Minerals has evolved its formulations and delivery formats — including liquid mineral drops, powders, capsules, gummies, and hydration blends — while maintaining a strong commitment to quality and scientific research. Today, its products are widely recognized in the natural products industry for their efficacy and innovative use of ionic minerals.
Originally founded in the early 1970s, Trace Minerals transformed from a small distributor to a leading manufacturer of mineral-based nutritional supplements, especially after the company was acquired in 1999 by long-time employees who helped accelerate its growth and product development. Over the decades, Trace Minerals has evolved its formulations and delivery formats — including liquid mineral drops, powders, capsules, gummies, and hydration blends — while maintaining a strong commitment to quality and scientific research. Today, its products are widely recognized in the natural products industry for their efficacy and innovative use of ionic minerals.
Trace Minerals is GMP-certified and continually invests in quality control, sustainability, and education around the importance of mineral balance for human health. Many of its products, such as its flagship ConcenTrace® Trace Mineral Drops and magnesium supplements, are among the best-selling mineral-focused formulas in the category. The brand’s commitment to “remineralizing the world” reflects its mission to help individuals optimize their wellness through better mineral intake and hydration support.
On the global market, Trace Minerals has built a strong international presence, with products available through major retailers and distributors across more than 40 countries. Its reputation for high-quality mineral supplementation continues to attract both consumers and healthcare practitioners who prioritize effective and scientifically grounded nutritional support.
In the Caucasus region, Trace Minerals is officially represented by Vita Market LLC, ensuring authorized distribution, product authenticity, and adherence to the brand’s global quality standards. Through its official representative, Trace Minerals continues to expand its reach and support mineral-based wellness solutions for consumers throughout the region.
On the global market, Trace Minerals has built a strong international presence, with products available through major retailers and distributors across more than 40 countries. Its reputation for high-quality mineral supplementation continues to attract both consumers and healthcare practitioners who prioritize effective and scientifically grounded nutritional support.
In the Caucasus region, Trace Minerals is officially represented by Vita Market LLC, ensuring authorized distribution, product authenticity, and adherence to the brand’s global quality standards. Through its official representative, Trace Minerals continues to expand its reach and support mineral-based wellness solutions for consumers throughout the region.
Trace Minerals Products
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