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NOW Foods

a leading American company specializing in natural dietary supplements, 
vitamins, minerals, sports nutrition, essential oils, and natural foods.

Founded in 1968, the brand has grown into one of the world’s leading names in the wellness industry, trusted by millions of consumers globally. With a strong focus on quality, transparency, and affordability, NOW Foods has built a reputation as a brand that makes healthy living accessible.

Founded in 1968, the brand has grown into one of the world’s leading names in the wellness industry, trusted by millions of consumers globally. With a strong focus on quality, transparency, and affordability, NOW Foods has built a reputation as a brand that makes healthy living accessible.

The company was founded by Elwood Richard, a physical chemist who believed that high-quality nutritional supplements should be available to everyone, not only to a premium market. This philosophy shaped the company’s development from its earliest days. More than five decades later, NOW Foods remains family-owned and operated, preserving its original values while continuously innovating and expanding its product portfolio.

The company was founded by Elwood Richard, a physical chemist who believed that high-quality nutritional supplements should be available to everyone, not only to a premium market. This philosophy shaped the company’s development from its earliest days. More than five decades later, NOW Foods remains family-owned and operated, preserving its original values while continuously innovating and expanding its product portfolio.

Headquartered in Bloomingdale, Illinois, USA, NOW Foods operates its own GMP-certified manufacturing facilities and in-house laboratories, ensuring full control over sourcing, testing, and production. Today, the brand offers nearly 2,000 product SKUs, covering a wide range of health needs for adults, children, athletes, and families. This extensive assortment positions NOW Foods as one of the most comprehensive supplement brands in the global market.

Internationally, NOW Foods is recognized as a global market leader, known for consistent quality, science-based formulations, and ethical manufacturing standards. The brand is distributed in dozens of countries worldwide and is widely respected for delivering premium-grade products at fair and accessible prices.
In the Caucasus region, NOW Foods is officially represented by Vita Market LLC, ensuring authorized distribution, product authenticity, and alignment with the brand’s global quality standards. Through its official representative, NOW Foods continues to strengthen its presence in the region, supporting preventive health and wellness for a wide range of consumers.

Driven by the mission to empower people to live healthier lives, NOW Foods continues to invest in innovation, sustainability, and rigorous quality control, reinforcing its position as a trusted leader in the global supplement industry.


NOW Foods Products

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